Skimmer and Louis are keen to increase well-being and reduce stress among their employees by encouraging physical activity in the clean air and beauty of Vermont. In 2006 they subsidized the purchase of a bicycle for each employee, with an additional monetary incentive of $1 a mile if a target of 700 miles per year was reached cycling to and from work. By doing so, they also reduced the company’s carbon footprint.
There are typically seven months of suitable weather conditions for cycling in Vermont. The total miles ridden by all the employees cycling to and from work since the inception of the scheme is an extraordinary 74,463 miles. Using EPA calculations, this has saved 35 tons of carbon emissions and 169 pounds of volatile organic compounds from being discharged into the atmosphere.